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Downtown Game Changers: How Minute Maid Park and Toyota Center Transformed the City Core
Aug 2, 2024
...The city continues to look at ways to enhance the gameday experience for fans downtown, looking at how the business community, properties and rights of way can be more expressive as it relates to that fan engagement, Larson said. The city also plans to continue adding hotels, restaurants and other high-density, mixed-use developments on the east side of downtown.

Those developments are also part of efforts to increase visitors’ length of stays downtown, whether it's for sporting events, shows in the theater district or other events, Larson said. In 2023, the average length of stay for visitors downtown was 2 hours and 29 minutes. That ranged between 2.5 hours and 3 hours for Houston’s three downtown stadiums. Larson said he wants the average length of stay to move closer to 4-5 hours.

“That longevity of stay is very important for us, and that’s where we see the next chapter of where we’re going from here,” Larson said.

These ongoing efforts require the collaboration of multiple stakeholders, including such entities as Downtown Houston+ and Houston First Corp., elected officials and each of the professional teams. Each of these players have a shared vision for downtown and are committed to working together to continue the transformation of the area, Larson said.

“You’ve just got to be at the table together. We’re not playing poker against each other,” Larson said. “In some ways, we’re showing each other our cards so that we can build the best hand.”
Chandler France, Houston Business Journal

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