Downtown's Top 20

☐ Implement Cool + Connected Corridor on Texas Ave. and launch supporting brand campaign.

☐ Produce and manage safe, clear, and comfortable pedestrian pathways between key World Cup activity centers.

☐ Create events and programming aligned with sports mega-events that celebrate Houston's diversity and pride as a host city.

☐ Complete the Main Street Promenade and resurface major streets before the FIFA Men's World Cup.

☐ Introduce a comprehensive place management strategy to position Main Street Promenade for success.

☐ Launch office tenant recruitment and retention support plan.

☐ Devise strategies to activate privately-owned outdoor spaces.

☐ Enhance the sports fan experience with game-day programming along Texas Ave.

☐ Collaborate with city, county, and philanthropic leaders to advance mixed-income housing Downtown.

☐ Coordinate and align strategic marketing and programmatic investments among key Downtown organizations.

☐ Create compelling urban design and land-use guidance to encourage connectivity and pedestrian activity.

☐ Support storefront business performance by connecting them to demand drivers and DTH+ program investments.

☐ Construct recreational amenities in Market Square Park that improve neighborhood livability.

☐ Initiate "Fresh Start" neighborhood market grant program.

☐ Conduct proactive, strategic storefront tenant attraction efforts.

☐ Continue to coordinate and implement the Mayor's initiative to end street homelessness in Downtown.

☐ Secure four top-tier national earned media placements elevating Downtown Houston's profile.

☐ Pursue a 30-year district term extension for DRA/TIRZ3 to maximize Downtown investment capactiy.

☐ Diversify and expand resources through a new sponsorship program and a Board-led membership initiative.

☐ Implement the Mayor's vision for a refreshed and repositioned Tranquillity Park.

Our presentation given at the 2026 Outlook Breakfast dives into more detail about why these initiatives matter and how we plan to achieve them.