Icarus
Category: Big Art. Bigger Change.
Address
1616 Main St
Houston, TX 77002
Details
Artist: JDL
Fast fashion refers to the mass production of cheap, stylish clothes driven by our consumerist society and exacerbated by the boom of social media. According to the UNEP, the average consumer buys 60% more clothing than 15 years ago. Each item is only kept for half as long. The issue is that Fast Fashion creates significant environmental and labor issues and is responsible for 10% of global CO2 emissions each year, according to the Ellen MacArthur Foundation.
Inspired by the myth of Icarus, she represents here a proud "fashionista" dressed to impress with all her jewelry and clothes flying too close to the sun and falling from the sky. It is an original allegory of the danger of our excessive consumption and its inevitable consequences on our planet if we continue overlooking it.
We also thank the model, @floortje.eimers , a renowned ballerina from the Netherlands who accepted to pose for the piece.
