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Beautification

Creating a clean, beautiful and inviting environment is a significant part of Downtown Houston+ efforts. From lighting the street and pedestrian walkways to caring for the flowerpots and landscape beds, the streetscape program focuses on adding vibrancy and pops of color to the streets of Downtown.

Lighting

The Houston Downtown Management District, an arm of Downtown Houston+, designed and continues to expand, improve and support the operation of a street/pedestrian light system that has significantly increased the quality of lighting on Downtown’s sidewalks and streets.

Wayfinding

The Downtown District manages the wayfinding signs throughout Downtown Houston that identify directions to the various districts, landmarks, attractions, adjacent neighborhoods and highways in the area. Signage includes pedestrian and vehicular; the vehicular signage is a partnership with Houston Arts Alliance and showcases art by local artists on the backside of the large signs. 

Banners

The purpose of the Downtown Banner Program is to add color and excitement to Downtown as well as create a sense of place. The Downtown District manages the banner program on behalf of the City of Houston. Banners, as referred to in the attached document, are an outdoor display that is placed, erected or fastened to a street light standard owned and maintained by an electric utility or by the Downtown District (located in the public right of way). 

The banner program is guided by the City of Houston’s Code of Ordinances (Section 40-30) which states that banners are to be used to accentuate the aesthetic appeal of Downtown. Banners shall be used for noncommercial and nonpolitical purposes only and shall use a word or words only as a part of an artistic composition. (Banners are not meant to be used as an advertisement of a business, a product or other private or personal message). 

  • The Code of Ordinances has been amended relating to permitting the use of banners for certain conventions and large-scale events.
  • If you are a non-profit, large convention at the GRBCC or a major, city-wide event, you may be eligible to use the on-street banners poles. Expenses include fabrication and install/removal costs. Please note that if there are District banners up, you may be required to incur the expense of removing and reinstalling per the needs of the Downtown District.

Banner Policy & Application

Banner Locations Map

Landscaping

The District cares for nearly 2,000 street trees, flower planters and landscape beds in Downtown's public right of ways that have been part of the transformation of Downtown’s pedestrian environment.  In addition, the District is responsible for providing an elevated level of beautification service along Main, Dallas and Bagby Streets and at Market Square and Trebly Parks.

Holiday Decor

As Downtown has grown and become an active place 24/7, the Downtown District has invested in a robust Holiday Decor Program that focuses on Main Street, Market Square Park and now the new recently transformed Bagby Street. Lights, trees, street pole decor, banners and other photo opps are installed in early November remaining up through the new year. Notable spots include a larger-than-life "Noel" at Main Street Square, Texas' largest Mistletoe ball at Market Square Park and new signature lighting attractions on Bagby called Winter Wanderland.