Engagement
The Engagement Team works to reach, inspire and motivate our organization's strategic audiences through paid, earned, shared, and owned marketing, media, communications, and activations. And this is why we do it:
- To foster a sense of community, pride and belonging in Downtown
- Support local businesses
- Enhance Downtown's image and vitality by highlighting what makes Downtown unique
- Garner community and key stakeholder support for thoughtful urban growth
The engagement team is responsible for brand management, as well as building Central Houston's (CHI) member retention, engagement and impact.
Communications
Responsible for vertical integration of business-to-business communications and outreach programs to key stakeholders--our Members and Downtown business community.
We create and publish the following newsletters: The List and The Skyline is Better Up Close to serve Downtown business interests. SMS communications and messaging serving targeted audiences for the arms of Downtown Houston+: CHI, DRA and HDMD. In collaboration with marketing specialists, the communications team also is responsible for website, partnership events, and community relations.
Follow our LinkedIn account to receive more information about Downtown Houston+.
Public Relations
As a leading advocate for Downtown, serving as a credible, reliable expert source for news media is an important way Downtown Houston+ can shape the narrative about Downtown Houston's future.
Marketing
Crafting comprehensive strategies and tactics in support of the Strategic Alignment Plan's goals, Downtown Houston+ marketing professionals promote placemaking activations, resident engagement, and consumer marketing--including evaluating impact. This team also manages diverse digital platforms to create engagement with a broad array of audiences.
Downtown Field Guide
The most-frequently requested tool the Engagement Team produces--updated 2x / year with a map of Downtown's most popular features, both above and below ground, as well as short, informative content about key attractions.
Follow us on our social media platforms to discover more activities, information and updates about Downtown Houston and the organization's work.
Membership
Developing and maintaining trust-based relationships with executive leaders ensures membership satisfaction and encourages participation. Responsible for planning and executing relevant membership events, and fostering new relationships.
Programming
Events - Downtown Houston+ Presents is a series of regular programming and key special events that bring communities together to experience what makes Downtown such a unique place.